Everything you need to avoid wasted promos, missed leads, and underwhelming turnout — straight from 40+ years of real event and marketing experience.

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Inside this 5-page guide, you’ll learn:

• Why “just doing a giveaway” often backfires

• What to do before announcing anything online

• How to keep your promo simple, clear, and lead-generating

• Real-world fixes used by brands we’ve worked with

• Bonus ideas to spark your next great event or campaign